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How to Do Bad Advertising Well
By: The Drum
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Coke does it like a boss. Apple did it brilliantly for a decade. Dyson is up there, too. They all do bad advertising, and they make it work.

By ‘bad advertising’, I mean the kind of work that no self-respecting creative director would take to a client, and would never trouble the scorers at Cannes. A big packshot, a big logo, a headline that’s just the product name, maybe beginning, ‘Introducing the new…’. A TV spot that’s just a product demo.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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