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Inside Halo Top’s Instagram Strategy
By: Digiday
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Ice cream brand Halo Top’s Instagram account features image after image of its carton pints swimming in melted swirls of vibrant oranges, purples and browns. It’s such organic social posts that have helped launch the 5-year-old brand in stores nationwide without spending a penny on advertising.

Halo Top’s Instagram account, which has 461,000 followers, emphasizes the packaging, with photos and GIFs of these pints set against minimalistic backgrounds and pops of color.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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