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What This Year’s Box Office Hits - and Flops - Can Teach Us About Movie Marketing
By: The Drum
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In any given year, you’ll see theaters teeming with formulaic movies that Hollywood wisdom has decreed will undoubtedly drive huge profits at the box office. From star-powered tentpoles to franchises and reboots, there are tried-and-true formulas conventional wisdom says are ‘guaranteed’ successes.

Just halfway through 2017, all top five domestic grosses fit into one or more of those categories: Beauty and the Beast (reboot), Guardians of the Galaxy Vol 2 (sequel), Wonder Woman (reboot), Logan (franchise) and The Fate of the Furious (franchise).

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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