|These 2 Whiskies Are The Only Ones Inspired By Electronic Dance Music
The whisky industry is spending big money to reach a new generation of potential drinkers, whether it’s Diageo with International Scotch Day, a push into creating new and hip whisky cocktails, or flashy ads featuring the world’s most famous celebrities. And now, you can find some entrepreneurs who are aiming to make Scotch whisky the drink of choice for anyone who likes a good rave party.
There are two very different whiskies created by heavy hitters in the club scene, the only ones to my knowledge so far. One is a higher end limited release, the other a much more mass-market effort that can be found in an increasing number of clubs across Europe.
The upmarket whisky comes from Slam, a house and techno DJ duo from Glasgow. They made their name in the 90s with hits like Positive Education and they also founded Soma Records, one of electronic music’s most important record labels. Their artists play in clubs and festivals all over the world. For their 25th anniversary last year they’ve bottled a special whisky to celebrate, the Slam Dram, working with independent bottlers the Creative Whisky Company and Glasgow retailer the Good Spirits Co.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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