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Don’t Kill Cannes – the Ad Industry Needs It
By: The Drum
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Poor Cannes Lions. It must have hurt like hell that right in middle of the prized week, on French soil, a Frenchman running a huge French holding company dropped a surprise atomic pétanque ball on its head. Publicis Groupe, French for loads of agencies, is pulling out of next year's awards.

Does that turn next year's festival into a Moscow Olympics-type situation where the winners will forever wonder if they would have really won had Publicis/Leo's/BBH etc been there? Probably not; in fact it's a great chance to shorten the odds for everyone else. Entries will probably go up. Never will it be easier to win some metal. That's the spirit of Cannes.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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