|Girls’ Lounge at Cannes: Real Empowerment or Lip Service?
Last week, an invite landed in email inboxes promoting a place for women to mingle, learn styling tips, reserve hair and makeup appointments and get confidence coaching. No, the email wasn’t promoting a fashion magazine festival.
It was a reminder that this year at the ad industry’s biggest annual event, the Cannes Lions, the de facto hub for conversations addressing gender inequality in the business is the place with a name deemed “patronizing” by the BBC, a place promoting the hashtag #ConfidenceIsBeautiful, a place called “Girls’ Lounge.”
Girls’ Lounge is the brainchild of Shelley Zalis, a former advertising research exec whose firm The Female Quotient hosts what she calls “experiential pop-ups” at conferences such as SXSW and the World Economic Forum. This year’s sixth-annual Girls’ Lounge at Cannes emphasizes conversations about the need for and benefits of increasing the number of women in the business alongside pampering and style makeovers.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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