|How To Add Gamification To Your Marketing Strategy
Although gamification has been around for a few years, it is still positioned as a marketing trend going forward and, if anything, is gaining more attention as an ideal way to create engagement with a consumer audience. That’s because the concept of playing a game and possibly winning something stimulates the creative, playful and competitive spirit in pretty much all of us.
Gamification is fun – but it’s more than just reading words on a screen or watching a video. The process involves a way to improve skills or get better at something, plus it involves some type of prize.
For marketers, gamification is a way to stand out and use that emotional high of winning in order to close the deal on selling a product or service. The use of gamification is memorable for the user and may feel inclined to share how they did in gameplay with their social circles.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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