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Has Unilever’s Ambition to Eradicate Gender Stereotyping From Its Own Ads Been Successful?
By: The Drum
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It’s been one year since Unilever unveiled its global ambition to eradicate gender stereotypes from its ads. Now as it launches a new Unstereotype Alliance, how has its original pledge impacted its bottom line and the way it works with the industry? The Drum’s Rebecca Stewart and Robyn Darbyshire explore.

“Our industry spends billions of dollars annually shaping perceptions and we have a responsibility to use this power in a positive manner.” Those were the words of Unilever’s chief marketing officer Keith Weed at Cannes Lions last year when his brand committed to stop stereotyping women in adverts across its 400-something strong brand portfolio which includes Dove, Lynx, Flora and Magnum.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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