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Game of Thrones Uses Social Clues and Games to Tout the Season Seven Premiere
By: The Drum
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Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today, June 21, with 'winterizing' activations across TwitterReddit and Google.

It kicks off with a new, winter-themed trailer for season seven, announcing #WinterIsHere. As soon as the trailer drops, Game of Thrones will activate a Twitter Emoji Engine that gives fans the chance to unlock exclusive new character art. Notably, the poster art and other exclusive content will only be distributed via the Twitter Emoji Engine, marking it the first time the tool has been used to release key marketing materials.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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