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The Impact Of The Amazon-Whole Foods Deal Will Go Far Beyond Food
By: Forbes
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The retail world is still reeling over Amazon’s proposed $13.7 billion deal to acquire Whole Foods. Here are five things to think about:

1. This is about more than just supermarkets—this impacts all of retail. While it will have its most immediate impact on the retail food business, that is the equivalent of saying Amazon.com will have its biggest impact on book retailing. That may be where they started but it is not likely where they will end. The Whole Foods deal is huge—the biggest we’ve seen in retail in quite some time but it is likely not the last for Amazon. I have seen analysts speculate about Dollar General as a value play but the economics for online don’t translate well. If I’m thinking “Bezos Big,” I could be looking at a department store chain to beef up the apparel business (Macy’s or Neiman Marcus are potentially in play) or really big like Target if I want to challenge Walmart directly.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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