|Dailymotion Repositions, Enticing Advertisers with a ‘Clean’ Platform
By: The Drum
Vivendi video platform Dailymotion has today (20 June) unveiled a host of changes to its offering, including a brand repositioning that will see it target an older audience seeking premium content ‘clean’ of explicit visuals.
Dailymotion, which was founded in 2005 and purchased by Vivendi in 2015, will now focus its audience building efforts on the 18-49 age demographic – with a particular focus on those 25 and over – as part of its parent company’s strategy to restart the platform ‘on a blank page’.
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This article was published by The Drum. A link to the original appears at the end of this post.
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