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E-Trade Wants People to Trade Rather Than Get Mad in New Campaign
By: The Drum
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E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.”

The video, digital and print campaign, done with agency of record MullenLowe, serves as the company’s first affirmation of its reinvigorated brand identity.

In the 60-second spot, ‘Don’t Get Mad’, we see a man as he daydreams about the spoils of modern wealth, complete with scenes of the ultra-rich doing rich people clichés, like feeding a giant lizard, sleeping the day away by the pool in last night’s clothes after a night of partying, jousting on Segues, posing for portraits with a grizzly bear, having pizza delivered by helicopter, dancing on gilded dining tables, and generally being obnoxiously wealthy. It’s tagged “Don’t get mad. Get E-Trade”.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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