|World’s Largest Advertising Companies Put Differences Aside for the Common Future
By: The Drum
To help the United Nations tackle issues like poverty, climate change and inequality, the six largest advertising holding companies in the world along with independent advertising agency Wieden+Kennedy have joined forces. They will be lending personnel and expertise to develop a campaign to confront some of the world’s biggest problems.
In fact, on Wednesday (June 14), the Common Ground alliance launched the Common Future Project, an initiative aimed at driving awareness and action specifically among Gen Z, or 15- to 24-year-olds, in support of the Sustainable Development Goals (SDGs) adopted at the United Nations in 2015.
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This article was published by The Drum. A link to the original appears at the end of this post.
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