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The Icon Business: Inside Rihanna’s Fashion Fortune
By: Forbes
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From platinum-selling artist to actor, Rihanna’s resume is extensive. But the Caribbean Queen has earned a new title—fashion mogul.

Known for her daring red carpet looks, the style icon is now banking on seven-figure endorsements and partnerships with both active wear and high-end brands, from Puma to Dior and Chopard. Over the past year, Rihanna scored a third of her $36 million pretax earnings from these fashion endeavors, ranking at No. 77 on the Celebrity 100 list of top-earning entertainers.

A chunk of her paycheck comes from Puma. Since signing on as creative director and global ambassador for the German sportswear company in December 2014, she has co-designed several Fenty collections (the brand’s moniker is her real last name), with sneakers and slides ranging in price from $80 to $150. The shoes sell out in hours—or even minutes.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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