|Fight Rising Tides in Playmob’s Gamified Mobile Ad
By: The Drum
Gamified mobile ads are raising awareness of climate change fueled rising oceans by allowing audiences to try to stem the tide in a pseudo-mobile game, accessible via ad, that is streamed in the browser without an app install.
New York based global ocean preservation collective We Are The Oceans (WATO) and London-based profit for purpose gaming company Playmob teamed up with ad tech firm Tresensa to deliver an experience that helps raise awareness of the climate risks faced by Small Island Developing States (SIDS).
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This article was published by The Drum. A link to the original appears at the end of this post.
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