TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Pokemon Go Marks First Birthday with Data-Powered Outdoor Ads in Tokyo, London and New York
By: The Drum
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Niantic is celebrating the one year anniversary of its augmented reality mobile game, Pokemon Go, a year in which the game inarguably brought AR technology into the hands of consumers.

Marking the waypoint, Wieden+Kennedy has embraced outdoor advertising to promote the game where it is played, in the great outdoors. The international campaign is touching down in ‘Top Trainer Cities’ to make use of local, real time data gathered via the app.

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top