|Ad Blocking Is Not The Best Answer
By: The Ad Contrarian
Here in the War Room at The Ad Contrarian Worldwide Headquarters, we are uncomfortable with the idea of ad blockers. As unrepentant ad people, we don't like the idea. And yet, we use ad blockers.
According to PageFair there are now over 600 million connected devices in the world sporting ad blockers. In the US, it is estimated that about 25% of desktop computers are now using ad blockers.
And according to published reports, Google is thinking about adding an ad blocking option to its Chrome browser, which is the most used browser in the world.
For now, the most popular defense against obnoxious online advertising is ad blocking. But ad blocking is a blunt instrument that has the potential to do serious damage to aspects of the web that we all enjoy.
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