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Droga5 Creates ‘Public Displays of Application’ for CoverGirl
By: The Drum
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Anyone who rides the New York City subway is familiar with the MTA’s ‘Courtesy Counts’ campaign, which encourages riders to use good manners during commutes.

While the posters urge riders to avoid doing things like clipping their nails or eating while on the train, they also call out people who “primp” on the subway — something that CoverGirl has taken issue with in its latest campaign.

Called ‘#ProjectPDA,’ which stands for Public Displays of Application, the campaign encourages women to ignore the words of the MTA and instead apply their makeup wherever they please, whether it be in a subway car or on the street.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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