TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Why ‘Wonder Woman’ Soared While ‘Green Lantern’ Bombed
By: Forbes
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
As you know, Wonder Woman made box office history this weekend, earning (as of this writing) $100 million in its domestic debut for a $223m worldwide opening. That’s an all-time record for a female director and the biggest gross by far for a female comic book superhero movie and a DC Comics movie that didn’t star Batman or Superman. And, more importantly (for this discussion), it far outgrossed the deluge of failed male-targeted hero’s journey franchise-starters that we’ve seen in the last several years.

It leapfrogged over the likes of John Carter, King Arthur: Legend of the Sword, Prince of Persia, Pan, Tron: Legacy, The Legend of Tarzan and Green Lantern. You can look at this in two ways. First, the female-driven action fantasy succeeded where so many boy-friendly franchises cratered. Second, Wonder Woman is a huge hit because audiences wanted to see a Wonder Woman movie.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top