|Potbelly Creates #FeedYourSmile to Celebrate 40th Anniversary
By: The Drum
In celebration of its 40th anniversary, Potbelly, the sandwich shop which originated in Chicago, has turned to Detroit-based ad agency, Doner, to create a social media campaign called #FeedYourSmile. Throughout the month of June, the campaign will be released in two parts.
For the 'Twitter jamboree' Doner brought improv musicians to a Potbelly in Detroit where they improvised original songs Thursday (June 1) as a response to 100 tweets from random unhappy people. They used third-party APIs to track unhappy thoughts — bad weather, traffic tickets, and other annoying situations — to create the songs for those who need that extra pick-me-up.
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This article was published by The Drum. A link to the original appears at the end of this post.
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