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Burger King ‘Abdicates’ Title in Wake of Row with Belgium’s Royal Family
By: The Drum
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Burger King has opted to ditch its regal title in the wake of global controversy surrounding a cheeky advertising campaign which invited the public to choose between King Phillipe of Belgium and a Whopper burger when asked ‘Who is the king?’

The public poll saw voters select the Belgian head of state by a slender majority of 51% to 49% forcing the fast food chain to ‘abdicate’ its hold on the regal title by rebranding itself simply as ‘Burger’.

In a statement the fast food chain explained: “The brand always respected the people’s choice and must face the harsh truth. As a consequence, Burger King gives up its title and withdraws it from its logo.”

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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