|Is Out of Home, Out of Sight in Today’s Digital Age?
By: The Drum
MTV famously played Video Killed the Radio Star as its first music video, alluding to radio's decline in light of fans turning to TV for their music fix.
It has been 36 years since MTV’s launch and radio is still around, proving that its made of tougher stuff. Similarly, with the launch of TV and now with online video, one would think out of home (OOH) advertising would be going the way of the dinosaurs.
Yet OOH media owners are still around, and the companies buying space on out of home assets vary quite a bit according to Moove Media, the advertising arm of transport operator, Comfortdelgro.
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This article was published by The Drum. A link to the original appears at the end of this post.
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