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CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers
By: New York Times
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What a difference a year makes. Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him. This year, with Colbert surging and unexpectedly besting Fallon’s “The Tonight Show,” he was featured prominently in CBS’s opening sizzle reel and then came out to lead a song-and-dance number. He even took on the role of Company Man, proudly promoting all the top shows that CBS has on the air. CBS’s top dog, Les Moonves, admitted to the upfront crowd, “And if you think I love Stephen more now because he’s No. 1? You’re right.” (Colbert took it to another level later: His first guest on his show Wednesday night was “The Talk” co-host Julie Chen, Moonves’ wife.) Sapna, Colbert set the tone for what was probably the most high-energy upfront we’ve seen all week.


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This article was published by the New York Times. A link to the original post can be found below. www.nytimes.com
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