|Kroger’s Meal Kits Could Make A Meal Of The Industry
What carries hundreds of exotic ingredients, a litany of careful instructions and an overall value of $1.5 billion?
In time, it may be Kroger’s lunch.
With the right ingredients, the Kroger Co. might prove that supermarkets can eat up the burgeoning meal-kit industry, but that means balancing what are now sweet benefits with a few sour notes. Price and ease are key among them.
No surprise, then, that the grocery chain’s recent foray into meal-kit services, with a concept called Prep + Pared, is characteristically conservative. It is being tested in just four of Kroger’s nearly 2,800 stores, all in its hometown of Cincinnati.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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