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Warner Bros Signs Up as First Advertiser for Snapchat’s Sponsored World Lenses
By: The Drum
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Snapchat has advanced beyond selfie filters and overlays – a feature that rivals are pouncing upon – to roll out Sponsored World Lenses that allow brands to augment the world with specially designed 3D cameras using the rear camera of devices.

Traditionally, Snapchat’s offering has been served on the front-facing camera, focusing on how to alter the selfies of users. The brand rolled out World Lenses last month, and has now monetized the feature, allowing advertisers to get in on the action.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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