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Genius Makes a Play for Fashion With Its Debut of a Namesake Clothing Line
By: Digiday
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Genius, the media company known for its website hosting the world’s largest collection of music lyrics — complete with reader and artist-sourced footnotes regarding song meanings and creation — is taking an unexpected turn toward fashion with today’s launch of its 1997 Collection.

Unlike the branded merchandise it has sold for the past nine months, the line opts to be enticing in its own right — associated with, but not boldly advertising, the Genius brand, which first launched as Rap Genius in 2009. However, it’s hard to imagine the pieces — each infused with extensive music knowledge — coming from anywhere else.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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