|How Bloomberg is Tackling Apple TV
Bloomberg Media doesn’t want users to look away from the TV screen when streaming video through its TV app.
The publisher has redesigned its Apple TV app with a focus on bringing relevant data to the video feed. For instance, if users are watching the live TV feed and Elon Musk appears on the screen, information about the tech CEO and his businesses will surface there as well. A similar capability is also available within on-demand videos and shows on the Apple TV app. Later this year, Bloomberg Media will bring this redesign to its Roku app, followed by other connected TV apps in its portfolio.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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