|Oreo is Asking Fans to Dream Up Its Next Oddball Flavor
By: The Drum
Oreo is taking a page of out of Lay’s playbook for its latest campaign. In similar fashion to Lay’s popular ‘Do Us A Flavor’ promo, Oreo is asking fans to come up with its next cookie flavor for a chance to win $500,000 and “unprecedented” access to some of the brand’s top-secret creations.
The contest comes as Oreo, which has become known in recent years for coming out with bizarre limited-edition flavors like Watermelon and Swedish Fish, launches its latest flavor: the Firework. The new limited-edition variety includes “popping candy creme” and comes just in time for Memorial Day and Fourth of July festivities.
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This article was published by The Drum. A link to the original appears at the end of this post.
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