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Nike’s #Breaking2 Stunt Hailed as Marketing Triumph
By: The Drum
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For Nike, this was glorious failure. The sportswear giant’s attempt to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but the #Breaking2 “moonshot” is likely to be remembered for setting new standards in sports marketing regardless.

Early this morning at the Monza Formula One racetrack in Italy, 32-year-old Kenyan Eliud Kipchoge became the fastest person in history to run a marathon when he set a time of 2 hours and 25 seconds, about 2 and a half minutes faster than the current world record.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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