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PopSugar Pushes Further into Commerce with New Shopping Posts
By: Digiday
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Publishers may all be moving toward commerce, but PopSugar plunged into it.

Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop. When someone lands on one of these posts, like “The Biggest Designer Shoes of 2017,” a circle pops up in the lower-left corner of the browser window that invites the reader to peruse similar items, other products from the same brand or search for new ones — providing access to as many as 18 million products. Brian Sugar, PopSugar’s founder and CEO, called the new posts a “complete reimagination of content and commerce.”

While all of PopSugar’s 100 content creators have access to the tools to create these commerce posts, the company also has a team of four staffers dedicated to creating these posts using the new format.

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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