|The Economist Stresses Environmental Awareness with Free Coffee and Experiential Marketing
By: The Drum
The Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world marketing agency Sense, which won The Economist’s North American business in late 2016 following a competitive review. Sense London has been the agency of record for the company in the UK since 2014.
Through mid-May, The Economist will have a branded coffee cart at select locations throughout New York City, to offer passersby a free cup of coffee and some 'food for thought' about the little known uses for coffee grounds. The program, entitled “Grounds for Change,” is based on The Economist’s report “Oil in Your Coffee,” which notes that coffee grounds can be used to create biodiesel fuel.
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This article was published by The Drum. A link to the original appears at the end of this post.
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