|How HelloFresh, Blue Apron and Martha & Marley Spoon Try to Stand Out in a Crowded Market
Today it may not be a surprise to see your inbox, Google search and Facebook News Feed filled with ads from meal-kit services with messages like, “Don’t miss out on next week’s recipes” or “Get up to 50 percent off of your first box.”
The concept of offering customers a box of fresh ingredients and easy-to-follow recipes has been a hit. Research firm Packaged Fact said there are more than 150 meal-box brands in the U.S. and predicts U.S. meal-kit delivery services will grow from an estimated $1.5 billion in sales in 2016 to a multibillion-dollar market over the next four years.
There are three market leaders, according to Packaged Facts — Blue Apron, HelloFresh and Plated — and new members like Martha & Marley Spoon have a hard time differentiating themselves in this sector. They are all ultimately offering food in a box.
KEEP READING HERE
This article was published on Digiday.com. A full link to the original piece is after the story.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs