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The World’s Biggest Ad Company Plans to Spend $200 Million on Snapchat This Year
By: Business Insider
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The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017 during an interview with the news network Cheddar on Thursday.

The figure is more than double the $96 million WPP spent on Snapchat in 2016. And it indicates that Snapchat parent company Snap Inc. was able to secure at least some of the $100 to $200 million upfront commitments it was reportedly seeking from ad agencies earlier this year.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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