|Fearless Girl Statue Generates $4.7m in Free Advertising
By: The Drum
The 'fearless Girl' statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions in free advertising.
Kristen Visbal’s bronze statue became an instant sensation upon its unveiling on International Women’s Day. Since then hundreds of tourists and passersby have stopped to take photos with the girl before posting them to social media.
According Bloomberg all the tweets, selfies and news reports mentioning the artwork has resulted in $4.7m in free advertising for the financial firm that commissioned it, State Street Global Advisors.
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This article was published by The Drum. A link to the original appears at the end of this post.
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