|The New York Times Will Bring a Brand-Safety Message to the NewFronts
The NewFronts aren’t just about video anymore. At this year’s NewFronts, The New York Times will use the stage to trot out a live podcast, forthcoming films, service journalism — and a brand-safety message.
Fake news on Facebook and objectionable video content on Google’s YouTube have spooked big brands. For publishers of high-quality content, it’s an opportunity to promote their sites as safe, if smaller-scale environments. The NewFronts is as good a stage as any for that.
“What the fake news crisis exposed was, fundamentally, the value of the consumer having a relationship with news providers,” said Meredith Levien, CRO of the Times. “Facebook and Google are growing as fast as they are because they’re wildly effective at reaching audience at scale. There is an important role for content creators to play as well. That’s a good thing for the Times and other companies like the Times.”
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This article was published on Digiday.com. A full link to the original piece is after the story.
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