TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Facebook and Google Completely Dominate the Digital Ad Industry
By: Business Insider
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday.

In a note to clients seen by Business Insider, Wieser said that both ad giants captured a combined 77% of gross spending in 2016, an increase from 72% in 2015. Facebook specifically accounted for 77% of the digital ad industry's overall growth, he noted.

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top