TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Mobile Surpasses 50% of all US Digital Ad Spend for the First Time Ever
By: The Drum
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened.

The report also found total US digital ad spend was up 22% from $59.6bn in 2015.

Meanwhile, mobile specifically saw a 77% jump from $20.7bn in 2015, hitting $36.6bn in 2016.

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top