|5 Reasons Content Marketing is Perfect for Your New Business
Starting a new business can be stressful. Unless you're building a category killer, you're competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable?
Simply put, you don't have brand equity yet. What you do have, though, is a marketing technique that helps you build it, while simultaneously growing your exposure: content marketing.
In fact, I'd argue that when starting a new business, content marketing should be one of your core areas of focus. Here are 5 reasons why.
KEEP READING HERE
This article originally appeared on Forbes.com. You'll find a link to the original after the post.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs