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Brands are Testing Shoppable Videos on Instagram Stories and Snap Ads
By: Digiday
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Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales.

Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing a new shoppable video layer offered by video company MikMak that lets users purchase branded products on Instagram Stories and Snap Ads with a single URL. Called MikMak Attach, the new feature allows brands to turn social video views into direct sales, without users ever having to leave Instagram or Snapchat.

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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