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#TheHustler: How Gary Vee Became the Ad Industry’s Lightning Rod
By: Digiday
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GE bigwigs Beth Comstock and Linda Boff had just finished a two-hour breakfast with Gary Vaynerchuk at SXSW in 2012 when they saw Vaynerchuk tweet about a party he was throwing. When they showed up, people were already lined up around the block. There was a DJ, and people were dancing while Vaynerchuk held court, pouring wine for guests.

“This was a lab for him practicing what he preached,” said Comstock. “You could see that.”

Vaynerchuk’s social media hustle and wake-up-and-grind philosophy has won him legions of impressed clients and attracted eager young talent. He’s used them to help propel VaynerMedia — known simply as Vayner — from a social media agency into an increasingly full-service agency with 700-plus employees. Vayner claims to have $100 million in revenue and to be on track to make $125 million in 2017. GE is one of its longest-serving clients, and it also counts AB InBev, Chase and Mondelez among its customers.

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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