TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
At Facebook, Math Drives Marketing – But Data Intelligence Reigns
By: Forbes
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
It's the tree-falls-in-a-forest question for today's marketers: If a YouTube video goes viral with an unreceptive audience, is it really seen at all?

Well, maybe if judged by views, but certainly not as measured by sales. With more brands clamoring for attention online than ever before, a creative campaign that doesn't target the right people makes all the splash of a snapped sapling.

Today, marketing success requires science as much as it does art. Without data intelligence to prescribe the right prospects, creatives and number crunchers are stuck in separate worlds. With it, they add up to something much more: a powerful revenue machine.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top