|The Washington Post Cuts Off Ad Tech Vendors Slowing Its Site
By: Aaron Whitaker
It’s hard for publishers to say no to vendors that advertisers want to work with. But in its effort to speed up advertising, The Washington Post has had to rethink its use of vendors.
As the Post has built on its own proprietary ad products, it has cut out several of the ad servers, ad builders, native-ad and video vendors it used to work with.
“We go to our partners and say, ‘This is how fast things need to be executed; if you don’t hit this threshold, we can’t put you on the site,’” said Jarrod Dicker, the Post’s head of ad product and technology. “We found that vendors we do use are ones that went back to their engineering teams and found out how to expedite their loads. … The vendors that haven’t been able to come to the table with faster solutions, we no longer integrate with.”
KEEP READING HERE
Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.
Washington, District of Columbia
Cox Media Group
Project Manager - Digital Innovations
JCDecaux North America
New York, New York
Associate Director, Social Media
Merrick Towle Communications
Associate Director, Sales and Promotions
Kennesaw State University
Director of Digital Marketing & E-Commerce
Senior Account Executive
Retail Marketing Manager
State Farm Mutual Automobile Insurance Company
Technical Marketing Copywriter
Digital Marketing & Content Manager
Morrisville, North Carolina
New Media Jobs