|Snapchat to Let US Advertisers Track When Customers Visit their Stores
By: The Drum
Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world.
A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.
Wendy’s, 7-Eleven and Paramount Pictures are among some of the first brands to have used the feature. According to data from Snapchat, which has been verified by third-party platforms, a Geofilter from Wendy’s drove 42,000 people to visit its restaurants in the seven days after it was published and seen by users within the app.
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This article was published by The Drum. A link to the original appears at the end of this post.
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