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UK Ad Agencies Rethink the University Degree as a Job Requirement
By: Digiday
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Advertising might have its roots with the working class, but the university degree has long been a requirement. Now, with rising education costs and a lack of diversity, several U.K. agencies are reassessing their reliance on graduate schemes that take in groups of recent university grads.

In January, Dentsu Aegis Network, JWT and CHI & Partners all welcomed their first non-degree candidates. Rather than looking at grades or job history, both JWT and CHI & Partners now review how candidates answer four questions (like, “Tell us about one brand that you think badly needs our help and why”) to gauge their understanding of the industry. Teams then select new starters from an interview day involving 50 candidates. These candidates do not necessarily need a degree beyond secondary school.

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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