TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Digit Is Testing Its Users’ Loyalty With A New Monthly Fee
By: Forbes
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Digit, a popular app that automates savings for its users, will soon begin charging a monthly fee in what will amount to a major test of its Millennial fan base.

The app, which monitors the activity in your bank account and diverts small amounts into savings, has decided to start charging $2.99 a month. There will be a 100-day free trial that will give users a chance to decide if the app is worth paying for or not. The clock starts ticking for existing users on April 11.

"This is the year that Digit is growing up," said CEO Ethan Bloch in a phone interview. "We're going to continue to prove we can do more for the customer and continue to prove that we can build a long-term sustainable business."

KEEP READING HERE

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top