|Gender Equality Movements in Advertising are Making Gains
By: The Drum
For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era.
“It’s three of the most powerful supermodels in the world reduced to three objects wearing shoes,” said Madonna Badger, chief creative officer at ad agency Badger & Winters, at the Women in the World event in New York on April 6. “I can’t stress enough the power we have as women to make economic choices…we control over 75% of [spend for] all household products. We have that power and we have to use it.”
And while it is perhaps dangerous to predict the future, industry-wide movements and campaigns from the world’s largest advertiser are doing just that – tackling gender inequality in new ways. What’s more, panelists at the event from Tina Brown Live Media said genuine change is possible because in part millennials won’t let this cause die out.
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This article was published by The Drum. A link to the original appears at the end of this post.
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