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The Spectacular Implosion of Pepsi’s In-House Kendall Jenner Ad Could Mark a Win for Agencies
By: The Drum
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Pepsi quickly pulled Kendall Jenner’s Jump In ad Wednesday (April 5) after complaints the spot appropriated the Black Lives Matter movement for commercial gain.

In a press release announcing the campaign the day before, Pepsi said the ad, which was produced by in-house content creation team Creators League Studio, “takes a more progressive approach to truly reflect today's generation and what living for now looks like.”

However a subsequent statement issued after the outcry went on to say:
Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.
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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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