|How To Leverage Social Media To Build Brand Loyalty
Brand loyalty is defined as the partiality of a consumer towards one business or product over another, and it can truly make or break a company. It drives in-store traffic, visits to your website, word-of-mouth recommendations, and the conversion of leads to customers. This means the difference between profits and losses.
And more often than not, in today’s interconnected world, brand loyalty depends on your ability to leverage the power of social media to build connections with your prospects and customers. Did you know that worldwide, there are over 1.86 billion monthly active Facebook users? And that's just one social media network.
Tapping into your social media market and communicating with followers is no longer an option – it is a requirement. Aggressively cultivating customers on Facebook, Twitter, Instagram and other social media platforms is a critical way to create loyal customers and brand followers who continue to purchase your products and services and act as your brand ambassadors.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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