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Southern California Water Conservation Campaign Aims to Curb Drought
By: The Drum
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The drought in California may be easing after a long and wet winter, but that doesn’t mean the Golden State is free from water troubles. That’s why a new campaign by LA agency Quigley-Simpson for the Metropolitan Water District of Southern California (a state-established cooperative of 26 cities and water agencies serving nearly 19 million people) is informing people that water conservation is still a priority.

In a new $1.3m campaign, the district is evolving its public education message, to combat conservation fatigue, making sure that Southern Californians don’t forget the importance of conservation – rain or shine – to make saving water part of their daily lives.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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