|The Man Behind The Ford Brand’s Unique Presence In Hollywood
Alessandro (Al) Uzielli created and heads up Ford Motor Company’s Global Brand Entertainment (FGBE) office in Los Angeles. In 2004, when the FGBE office opened, it was the first internal product placement outfit for any of the American automotive brands. Uzielli and his team execute placements in film, television, and digital media for the Ford and Lincoln brands, as well as engaging the entertainment community as a marketing extension for all of their vehicles.
FGBE has managed integrations into top network and cable television shows such as Alcatraz and The New Girl, as well as motion pictures like Casino Royale, Men In Black 3 and Need For Speed. He has also brought such relationships as Ryan Seacrest and Matthew McConaughey to the Ford and Lincoln brands.
A graduate of Boston University he also attended The American Film Institute, is the owner of the restaurant La Dolce Vita in Beverly Hills and let's see, there was something else about Al that makes him unique.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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